DRTV DERAILERS Part 7 of 13 – Section 6 - Irv Brechner

We touched on this section 1 earlier but we feel that because this is such an important area we39ll go into much greater detail here Today while this topic is fresh on your mind take a good look at your site Make a list of all clickable links which includes links to pages within your site as well as external links Our observations are that many DRTV product sites include these kinds of linksAbout companyMessage boardsProduct detailNewslettersLive chatMy accountTerms of useWarrantyGuaranteeProduct use instructionsOffer detailsSite mapCustomer serviceFAQsSocial networking logoslinksTestimonialsBeforeAfter videophotographsPress ampamp ReviewsBlogRegister productMembership club informationParts ampamp AccessoriesWe39ve underlined those links that we think amp8211 in most cases amp8211 are necessary for conversion success All the others can be explained in graphics and copy on the main landing page or don39t belong on a site designed to sellIf you do a great job designing the landing page and the few other pages on the site you won39t need these extraneous links that do not aid the sales process and only serve to distract potential customersYou can ask your IT people to provide you with a report of the pages that are visited on your current site Knowing where people go on your site will give you clues as to which pages are important and which are notFinally give us a call We can show you landing pages that are very well done and don39t have distractionsYou can download the entire ebook at any time at httpDD111acquirgynetIrv Brechner has written over 100 published direct marketing articles and 13 books on a variety of topics He39s been a pioneer in online customer acquisition since 1996 and offline for his 35year career He has developed Acquirgycom39s quotCustomer Acquisition Intel Centerquot acquirgycomintel he evangelizes bestofbreed tactics to help companies acquire customers in the digital age He can be reached at irvacquirgycom Read all Irv39s MediaBizBloggers commentaries at Customer Acquisition IntelCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

DRTV DERAILERS Part 7 of 13 – Section 6 - Irv Brechner

Author

Publish date

Channel

Archived in

Irv Brechner

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

DRTV DERAILERS Part 7 of 13 – Section 6 - Irv Brechner

Enjoying This Commentary? There's More to Love

Irv Brechner

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies