Earth Life/Earth Century

As someone who has written numerous columns on my blog about alternative energy I was inundated these past few weeks with companies publishers PR agents architects energy startups and associations pitching me story ideas related to Earth Day All sorts of people beating their environmental drums loudly This is to be praised and acknowledged The difference for me was that instead of one or two requests a week to interview someone or write a column I was getting half a dozen email pitches a day in the weeks leading up to Earth Day All I kept thinking was quotMake every day like Earth Day all year longquotWhen the first Earth Day occurred in 1970 some 20 million people took part in some way It was this huge initial success that turbocharged the environmental movement in the US and around the world It could be argued that the first photo of the whole earth from space taken in 1968 the resultant Whole Earth Catalog landing a man on the moon in 1969 and then Earth Day a year later were the cluster of events that catapulted environmentalism into popular consciousness Of course Rachel Carson39s quotSilent Springquot published in 1962 was a key cornerstone to environmentalism in the US and must always be acknowledged for the seminal event that it wasWhat needs to happen now is to start thinking about expanding Earth Day Not a week not a month not a year but a life It is often thought that culturally and socially a new generation comes along every 20 years The average life expectancy in the US is 75 years So for the sake of simple math let39s consider a lifetime as 50 years at least in terms of awareness and being able to act independently and with intention The 50 years between Earth Day 40 and Earth Day 90 are most likely going to be the most critical years in the environmental history of Earth history being a human creationWe must now live an Earth Life As many of us as possible must consider living an Earth Life for the rest of our days on this planet String together a lifetime of earth days for 50 years The amount of environmental change of the last 40 years must be multiplied by some factor if in 2060 we can look at the planet and feel our respective Earth Lives a success To some degree endlessly debated we are facing a manmade level of climate and ecological impact unparalleled in our short history on this planet We can all agree that humanity has had a huge effect on our planet particularly as we have grown in number There are now 68 billion people alive The day I was born there were 245 billion so in my lifetime Earth39s population expanded by 435 billion It is expected that by Earth Day 90 there will be an additional 32 billion added to the current number for a total of 10 billionWe must now drop the word quotdayquot and substitute the word quotlifequot We must celebrate our earth lives It would be great if every day not just the weeks leading up to a day in April I received half a dozen pitches for environmental developments initiatives breakthroughs and new product ideas that all supported a greener human societyExpand this vision even further Make this century the Earth Century That is 32850 earth days remaining Every day this century is an earth day Actually the Earth was here billions of years before us and our efforts are not to save Earth as it will survive but to save life as we know it and currently define it Perhaps we should change the language and make it the Life Century because if we don39t live the rest of our days as earth days it is the Life on this planet that will be threatenedDavid Houle is a futurist strategist and speaker He has always been slightly ahead the curve Houle spent more than 20 years in media and entertainment Most recently David is a featured contributor to Oprahcom Check is out here wwwoprahcomdavidhoule David can be contacted at DavidDavidHoulecomRead all Davidamp8217s MediaBizBloggers commentaries at David Houle MediaBizBloggersFollow our Twitter updates MediaBizBlogger

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Earth Life/Earth Century

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David Houle

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