Kitchen Nightmares is a reality television series that captures the real life drama of failing restaurants in America. Akin to the loathed Simon Cowell, host Chef Ramsay, is just as opinionated as he exposes the ruthless truth behind the failing venues. For many, the turnaround ability to become a successful bistro lies in Chef Ramsay&#8217;s hands.Advertisers and ad agencies are no different. Being able to target The Right Audience&#174; will eliminate wasteful media spend and ultimately maximize one&#8217;s return on investment. With TRA&#8217;s Media TRAnalytics&#174;, advertisers don&#8217;t have to rely on Chef Ramsay to save their business; instead advertisers and ad agencies can learn on their own which shows their brand and category purchasers are watching and advertise accordingly. In the example below, Chef Ramsay would explain that knowing what your customer wants is a recipe for success. Being able to match the right products to the right viewers will optimize one&#8217;s ROI.Therefore for the advertisers of the following five categories; Pet Care &#8211;Cat/Dog, Toaster Pastries, Salad Dressings and Batteries, Fox&#8217;s TV show Kitchen Nightmares provides the right ingredient to reach the right audience and increase ROI.