Empowering You To Share Your Story

Looking back itamp8217s hard to believe Iamp8217m approaching three months into my journey with YouGovWhen I simplify what Iamp8217ve learned so far it is this sharing your story is so much easier when you have the knowledge to back it upIamp8217m excited to share with you how we empower our clients with knowledge at YouGov Since I tend to think in threes here are the three main themes that excite me most about how we enable agencies publishers and brands alike with the knowledge to tell their stories and grow their businessKNOWLEDGE IS POWER After decades of pitching new business and planning campaigns for some of the worldamp8217s biggest brands I know the power of databacked insights to inspire strategies ideas and plans that win business grow brands and win awardsBut that power goes untapped when we donamp8217t understand the depth of knowledge available in our tools I was familiar with YouGov in my MediaCom days it was an insight source we used in annual planning and pitching new business And yet itamp8217s been eyeopening to learn just how much insight about audiences media and brands can be found in the YouGov products that we didnamp8217t leverage Great opportunity for our partners to be doing more with the subscriptions they already subscribe toWhat excites me perhaps even more is the recency of the YouGov data If you understand the most important trend to your business and it39s being accelerated or reversed by current events year old data is not relevant and thatamp8217s what you get from the likes of MRISimmons Our data is current as in last week not last year We provide weekly rollups of daily data not the fardistant rearview mirror of many of the traditional knowledge toolsEven more YouGov doesnamp8217t just help agencies publishers and brands strategize create and prepare the most effective plans we also have the tools to track brand progress and lift immediately All connected All available at your fingertips to make smarter more informed in the moment decisions that drive the growth brands are expected to deliver even in a amp8216pandemicamp8217 economyEMPOWERING ACTION We39re in a different type of climate where relationships are important and we must support each other for mutual success No matter your place in the advertising ampamp marketing ecosystem our goals are aligned we need to win business grow business and measure impact There are so many ways the knowledge gained from YouGov data can empower your decisions and actionsand I want to empower youBased on the conversations I39ve had over the past three months I believe thereamp8217s a misconception that we just deliver on planning and tracking at YouGov Donamp8217t get me wrong our Plan ampamp Track products are amazing from helping identify where to focus in the funnel to increasing the accuracy of predictive models to putting brand impact at the fingertips of senior leaders who want to know amp8220how are we doingamp8221 at any momentamp160Since joining Iamp8217ve seen our clients also using knowledge from our data to empower an impressive diversity of decisions We helped major sports leagues strategize the best way to restart during covid We helped publishers identify the talent and content that will best grow their viewing audience We helped brands fuel their product pipeline and expand distribution We allow our clients to ask consumer opinions today and we provide insight tomorrow It doesnamp8217t get much better than thatEASY IS ESSENTIAL If it seemed like we were already doing more with less resources now weamp8217re having to plan for multiple short mid and long term scenarios And we are all aware if it takes too much time to learn or use a tool youamp8217re not going to use it We need simple tools with current data that help us quickly gain knowledge empower us to take action and make it easy to learn ampamp adaptI learned that even an experienced executive like me can get into YouGovamp8217s products and quickly understand what is going on with a brandamp8217s health competitive trending andor understand an audience in a new way I learn quickly I act swiftly and we deliver on the collective goal of growth for our clients because YouGovamp8217s products make it easy to do so I canamp8217t wait to show you how easy our products are to useI look forward to telling you more Excited to fuel your curiosity Eager to hear about your goals and challenges and empower you with the knowledge to take action with confidenceamp160More to comeamp8230Photo courtesy of Tamara AlesiClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Empowering You To Share Your Story

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Tamara Alesi

"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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