Viewers of shows such as 1,000 Ways to Die, Deadliest Warrior and UFC Fighting – all courtesy of Spike TV – also purchase Energy Drinks, Spirits/Liquor and Beer. With TRA’s Media TRAnalytics® StoryFinder™, networks are now able to find out exactly which products have high Purchaser Rating Points™ and would do well advertising on their programs. Advertisers are using Media TRAnalytics® to find out which networks to advertise on and enter the negotiations armed with the right information; networks do the same.  With both parties on an even playing field, it allows both advertisers and networks to bargain towards the ultimate – a win-win situation – increased return on advertising investment!

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