In a series of conversations with the leading confidants and consultants in the ad automation and programmatic area, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project, discusses trends and issues of the day impacting advertisers and media owners. n this interview, Sears speaks with Eric Bader, partner at Transparent Media Partners. Bader has served in a variety of roles prior to Transparent, including CMO of ad tech company RadiumOne and Managing Director of Digital at MediaVest Worldwide.
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