ESPN, ABC in Strong Advertising Space as NBA Season Nears End

With the NBA playoffs approaching the business end of the competition, ESPN and ABC are about to take center stage.  “The NBA is a sport in ascendancy,” said Eric Johnson, Executive Vice President of Global Advertising Revenue and Sales Operations at ESPN, noting that interest extends beyond the action on the court.  “It’s not only the games, but the press conferences.  They just seem better than the other sports.”