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ESPN CreativeWorks to Produce More Original Fare in 2017

ESPN CreativeWorks to Produce More Original Fare in 2017

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J.P. Fields

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With consumer marketing responsibilities moving under the aegis of ESPN CreativeWorks, 2016 was a very busy year for the unit that creates solutions connecting brands with talent and athletes across the sports programmer's myriad holdings. All told, ESPN CreativeWorks delivered 17 movie studio campaigns, 100 digital programs and over 70 custom campaigns, featuring 10-, 15- and 30-second spots and branded content pieces, including 23 mini-mercials, 23 co-branded spots and 44 branded content pieces. Clients have cut across such categories.

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J.P. Fields

J.P. Fields is a veteran business writer with an enthusiasm for sports and the business gambits and decisions that support/fuel their growth. read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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