The increasing buying power, influence and population growth of the Latin and Hispanic community is no secret as networks, streaming services and advertisers look for new ways to reach the desirable demographic. Estrella Media went for the heartstrings in their Newfront presentation, touching on their impressive reach and upcoming expansion efforts in original programming and events on their linear, CTV, audio and digital platforms.
Estrella Media's NewFront Focuses on Expansion in Production and Distribution
