The coronavirus crisis is making it difficult for audio companies to utilize their state-of-the-art studios, but their work must go on. At NPR's sponsorship subsidiary National Public Media (NPM), producers working on custom audio Brand Soundscapes for brand partners have had to adjust their production techniques. Brand Soundscape messages feature a voice from the sponsor and those individuals are now recording remotely from home rather than in-studio. To prepare, NPM's lead audio producer, Shannon Boerner, quickly sourced and tested potential tools and recorded the first remote spot. While the team pulled together the technical requirements, NPM didn't want to sacrifice quality or listener experience.
Even from Home Studios, NPR Sponsorships Deliver for Listeners, Brands
