Facebook's New Era of Sharing - Hillary Werronen-RBM

Last week for the first time ever one halfbillion users logged into Facebook in a single day Facebook is not merely a shortlived trend in Social Media amp8211 Facebook has changed the way we interact with each other both online and off Now Facebook is aiming to change it all againOn Sept 20th Facebook rolled out the 39mini NewsFeed39 amp8211 perhaps the worst 39sneak peek39 they could have chosen to unveil but an integral part of the new open graph expansion to be rolled out fully in the coming weeks The way we interact with the web is about to become even more social and here39s everything you need to know to be prepared for the changesYou Are What You Eat and Read and Listen to and Watch and Facebook39s open graph expansion allows for social sharing on a deeper level where users39 exploration of the web will feed into a new dynamic Facebook profile made up of your current musical tastes where you live and whatever else makes you 39you39 This new simple site plugin allows users to share the books they39ve read the movies they39ve seen even the meals they39ve cooked amp8211 as a way of expressing their personalitiesThe App RevolutionThe same way that Apple once rolled out 39apps39 amp8211 widgets and programs that changed the way we consumed content on our smartphones Facebook is rolling out another breed of app This breed however will change the way we share knowledge and express ourselves to the world Facebook is expanding upon the popularity of games native to the Facebook platform Farmville anyone amp8211 by partnering with a number of topnotch partners to roll out a robust app ecosystem using the open graph platformApps will stretch across a wide array of categories including media communication and lifestyle categories bringing social integration to everyday life For example Hulu39s partnership works as follows1 A user watches a show on Hulu integrated with Facebook39s open graph platform2 His friend sees this in her own news feed and clicks on the show39s title3 Hulu39s native Facebook app opens and plays the show directly within FacebookThe same holds true for music books and more Facebook apps will be built for 39social39 success from the ground upWhat it Means for Your BusinessOne of the most intriguing things about this new platform and plugin launch is that it makes it remarkably easy for businesses amp8211 large and small amp8211 to make their site socialready The line of code to add the social plugin bar to the bottom of your website is just that amp8211 one line of codeAdding simple meta tags to pieces of content allows for more indepth sharing and allows advertisers and publishers access to a wealth of information about their customers Facebook has pulled back the reins on caching user data and the onestep process for allowing data access makes it all even easierAs Facebook rolls out these new features over the next week expect to see a mix of angry users as always and very happy business users And get ready for a lot more sharingHillary Werronen has been with Red Bricks Media for over two years working within Sales and Marketing and Client Services before joining the Creative Services team as a Social Media Strategist She can be reached at hwerronenredbricksmediacom Read all Hillary39s MediaBizBloggers commentaries at The BrickwireCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Facebook's New Era of Sharing - Hillary Werronen-RBM

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