Advertisers want to increase their exposure to The Right Audience™, people who will purchase their products, increase sales and ultimately improve their ROI. Networks knowing this should arm themselves with the information needed to entice advertisers towards their programs. With TRA Media TRAnalytics®, networks are now able to even the playing field when it comes to negotiating with specific advertisers – those who do well on certain programs. For example, USA’s WWE Raw program indexed high in terms of Purchaser Rating Points for several categories, including energy drinks, hair coloring and cat food purchasers. With this information, networks are now able to bring their own arsenal to the negotiating table.