Who is your target audience? How do you reach them? Will your advertising spend drive sales of your product? These are all questions asked by advertisers and answered by Media TRAnalytics&#174;, TRA&#8217;s patented software that provides buyers and sellers with a unique perspective, Purchaser Rating Points&#8482; (PRP&#8482;) to help them improve sales driven by television viewing. For example, advertisers of Hair Coloring products such as Clairol and Feria and Grecian Formula, are now able to place their products in the best possible programs that allow for maximum exposure to the households who matter the most &#8211; buyers of that product or brand. Now advertisers are no longer using just Plain Old Ordinary Ratings (POOR) to plan their advertising to advertise their product, they are now able to find the RIGHT programs, eliminate waste and maximize return on investment.For more information, please visit us at www.traglobal.com/blog or send an email to email@example.com.