Only with TRA’s patented Media TRAnalytics® can advertisers match actual tuning behavior with purchases made by the same household, making for a unique ability to improve ROI. This enables advertisers to find The Right Audience®, at the right time and in the right environment to increase their exposure and ultimately, ROI. It also directly allows advertisers to target messages to specific buyers such as those of their competitor’s brands as well as purchasers who are not loyal to any brand. In the example below, viewers of TLC’s The Little Couple purchased a whole range of products including; External Analgesics, Hair Coloring, Fabric Softener, Hair Styling Gel/Mousse and Cough Drops. Also, viewers were less inclined to purchase goods such as; Mouthwash, Toothpaste, Hair Spray and Energy Drinks. To find out more about TRA, please visit www.traglobal.com.