By the end of 2024, 3d party data will not be available. That said, the increasing availability of five sources of 1st party data can and should lead to insights which help marketers identify and focus on their most profitable users to deliver brand growth especially profitable brand growth.
First Party Data is All About Measuring Only What Counts
![First Party Data is All About Measuring Only What Counts](/media/articles/security-8499276_1280.jpg.550x380_q85_box-33%2C0%2C1263%2C854_crop.jpg.webp)