The headlines about cookie deprecation have been ongoing for years. It's been volatile, with Google continuing to move back the date. Now they are targeting 2024. With date changes and a lack of information available from Google, local media companies and advertisers have concerns about what it means and the impact of digital advertising.
First-Party Data, the End of Third-Party Cookies and the Future of Targeting
![First-Party Data, the End of Third-Party Cookies and the Future of Targeting](/media/articles/mfm_marketron.jpg.550x380_q85_box-0%2C0%2C639%2C443_crop.jpg.webp)