Connected TV (CTV) has become a central focus for marketers as they plan their strategies for the fourth quarter and beyond. Key factors such as events like the Upfront and NewFronts and the ongoing strikes by the Writers Guild of America (WGA) and Screen Actors Guild (SAG) are currently shaping the marketplace. In her annual "Linear TV + Streaming Marketplace Update," Juliet Corsinita, head of convergent video investment at Camelot Strategic Marketing & Media, an independent marketing and media agency, sheds light on the five core drivers of the marketplace.
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