Connected TV (CTV) is one of the fastest-growing digital advertising channels available today. As forecasted by eMarketer, total programmatic CTV ad spend is expected to reach $12.9 billion by the end of 2022, a 39.8% increase year over year. In this same vein, the migration of viewers from linear TV to CTV will also continue to accelerate in 2022, leading more and more marketers to "follow the eyeballs" and shift their dollars to CTV.
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