Networks such as HGTV and DIY and big box stores such as Home Depot and Lowes cater to the do-it-yourselfers. And among the top rated broadcast programs shown here, the crime dramas listed also show a high density of those households who fall into the category. Using age/gender surrogates as buying targets to reach these households has been missing prime opportunities to find The Right Audience™. TRA has the solution to fix up your media plan, use the actual target of do-it-yourselfers to buy and sell TV inventory. Advertisers such as the do-it-yourself retailers can now find the right environment to get more traffic into their stores to ultimately increase sales, while networks and stations can find their right environments to sell to these advertisers – an ultimate win-win.