Food Network Cooks Up the Recipe for the Perfect App

These days celebrity chefs always come off as accessible but now they truly are courtesy of FNKamp160 Bobby Flay talks about why to break eggs into a glass first amp160Marc Murphy shrugs off that he too burns pignoli nuts amp160Both statements reveal what happens in kitchens eggshells flutter into batters and you generally need twice as many pignolis as expected because they are quick to burnThe 26yearold Food Network which already has a vibrant online presence with FoodNetworkcom recently launched this genuinely interactive app amp160The term amp8220interactiveamp8221 is often overused but not this timeamp160 Each week about 40 live classes are featured and thereamp8217s a back library of more than 1000 ondemand classes and episodes of the networkamp8217s shows amp160Howto videos offer tips on knife skills and the bane of home cooks how to best chop onions amp160Some 80 chefs are featured and the app even has a link for grocery ordering and delivery amp160While watching the live classes home cooks can text in questions and chefs can answer in real timeamp8220It is an interesting evolution of the Food Network brandamp8221 noted Vikki Neil executive vice president and general manager Discoveryamp8217s Digital Studios Group amp160amp8220People really want more help and they want to get to some of the chefs and talent we have on the air amp160We started to hear that people wanted to be able to further explore cooking amp160What we areamp160doing is helping them to be more confident in the kitchenamp160 The fact that we can bring more joy back to the kitchen is a rallying pointamp8220I feel so much better as a mom if I just put dinner on the table two more nights this week than last weekamp8221 Neil added amp160amp8220Our goal is to become the only app that people need when they talk about cooking amp160When they want a partner in the kitchen with them we are that partneramp8221Murphy the celebrated chef from Food Networkamp8217s Chopped understands amp160Consider his recent live class on cooking lamb chopsamp160 Even if you have cooked them for years and think you know what youamp8217re doing give this class a watch amp160When heamp8217s seasoning Murphy acknowledges he has a heavy hand with the salt amp160amp8220A lot will fall off and you canamp8217t do it afteramp8221 he says during the class amp160amp8220The most important thing with lamb is getting the sear on the outsideamp160 To me the fat flavor on lamb is so deliciousamp8221Whatamp8217s great about these live classes is that we see the pros experiencing the same moments most of us deal with in our own kitchens amp160Little lessons aboundamp160 Murphy touches raw meat and stops to wash his hands amp160When youamp8217re concerned if a pan is too hot he reminds amp8220Itamp8217s important to remember whenever you put something in a pan you can start with the pan a little hotter than you may want to because the product is coming from the refrigeratoramp8221After the live lamb chop class Murphy spoke exclusively with MediaVillage explaining how cooking for the app is a little different than cooking in one of his kitchens amp160He had five restaurants and recently closed the last one before embarking on his next as of now unannounced projectamp8220Itamp8217s interesting to me because you have to remember there are people at home doing itamp8221 Murphy said amp160amp8220You sometimes want to slow down amp160Thatamp8217s why I like to tell stories and slow it down so people can participate in it with me amp160You have to feel you are in the kitchen with us and we are doing it with you amp160I find it kind of fun amp160It is class participationamp8221Lamb chops are a great example of how even a professional chef must often pause and deconstruct a dish he or she has made countless times amp160While preparing for this class on the app Murphy made it again checking every step at homeamp8220We want the recipes to be 100 percent accurateamp8221 he said amp160amp8220I am a chef amp160I go home and cookamp160 But with Food Network the biggest difference for me is we have to have a recipe that works and we will go over a recipe I have been making for a little while amp160I could do this dish for 300 people and know it will turn out properly amp160On Sunday I made it for my wife and kid amp160Itamp8217s a matter of tweaking it amp160I can then drill down and the Food Network Kitchen staff can test it once twice three timesamp160and know it worksamp8221What if the home chef still makes a mistake amp160Murphy takes a page from one of his influencers Julia Childamp160 amp8220Donamp8217t sweat itamp8221 he saysamp160 amp8220If you are a brain surgeon and screw up thatamp8217s a problemamp160 If you overcook a lamb chop itamp8217s okayamp8221Incidentally leftover food from Food Network Kitchen is donated to City Harvest a charity that serves the hungry amp160And when people buy an annual FNK subscription for 3999 parent company Discovery provides 100 meals to children as part of its No Kid Hungry initiativeOn a personal note with Hanukkah coming up and a house full of people to feed the festival of fried foods is usually my domainamp160 But my son who has come into his own as a cook in his first kitchen this year starve or learn has challenged me his Jewish mother to a latke throwdownamp160 amp160Of course I love him but I am not telling him yet that I have four yes four latke classes ready to go on my appClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

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Food Network Cooks Up the Recipe for the Perfect App

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Jacqueline Cutler

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