This past spring, Fox Sports Media Group completed its first-ever Upfront road show, a six-city trek that emphasized such major properties as Super Bowls in 2017 and 2020 and the FIFA Men's World Cup and Women's World Cup in 2018 and 2019, respectively. The presentations also placed an emphasis on new sports talk and debate programming that is now part of national cable network Fox Sports 1's lineup. Neil Mulcahy, Executive Vice President of Sports Sales at Fox Sports, who heads the ad sales team across its various properties, says the presentations were successful. "It was important to introduce [President of Fox Sports National Networks] Jamie [Horowitz] and his vision for new daytime slate," he explains. That vision includes Skip Bayless's "Undisputed" joining "The Herd with Colin Cowherd" and "Speak For Yourself," featuring Cowherd and Jason Whitlock, on FS1's lineup.
By J.P. Fields