Fox's 2023 Upfront: An Energetic Mix of Sports Stars, News Personalities and Gordon Ramsay

The Big Message Fox will be open for business and serving up original content on its catalog of services no matter how long the writers39 strike endures If scripted series on Fox39s broadcast network encounter production delays unscripted and animated series as well as live sports will occupy more primetime space At the same time multichannel bundle Tubi is running great on all cylinders with more opportunities for advertisers to increase audience reach through the rest of 2023 and beyond quotWhen our audience loves something here we make more of itquot said Tubi Chief Revenue Officer Mark RotblatHosts A mix of Fox Entertainment executives including new Chief Executive Rob Wade taking turns with Fox Sports and Fox News Channel talent On the sports side Fox NFL Sunday cohost Michael Strahan scored with his overall demeanor and matched well at the outset with Gordon Ramsay Fox39s culinary series superstar Ramsay pictured at top with Strahan didn39t fail to sprinkle some Fbombs in his repartee with Strahan or later in the eventWhat Worked The overall production design where presenters and performers alike at any time could move from the stage in front of the audience to a space on top of the enormous bar located in the center of the main floor Segment after segment was filled with eyecatching graphics and video clipsWhat Also Worked The opening sequence where characters from The Simpsons around an office table access Tubi to click on a Fox sizzle reel complete with live dancers in various sports uniforms grooving all over the stage at one point to the Fox NFL Sunday theme For a closer former NFL star Rob Gronkowski threw autographed footballs and soccer balls into the audienceWhat Didn39t Work Despite all the time spent on sports coverage on Fox broadcast and all the sports talent on hand there was no time devoted to what39s on or what39s coming on cable channel Fox Sports 1 or Spanishlanguage Fox Deportes Another subject not addressed Fox and Fox Sports 139s current coverage of United States Football League gamesBonus Points Fox News Media learning from what didn39t work at its Upfront gathering earlier this year Their segment included details and video about Fox Business Network Another plus sportscaster Erin Andrews bringing out US Women39s Soccer Team star player Carli Lloyd for a preview of Fox39s Women39s World Cup coverage this summerData Points Tubi engages 64 million active users a month with more than 50000 movies and TV series in its ondemand collection Nine Dallas Cowboys games will be presented nationally or regionally on Fox39s NFL coverage this fall and winter 2024News Six new series will join Fox39s primetime schedule during the 202324 season A pair of dramas Doc based on an Italian format and Rescue HiSurf from ERThe West WingShameless executive producer John Wells are on deck along with toons Krapopolis this fall and Grimsburg 2024 and game shows Snake Oil think Shark Tank encounters Liar39s Club and We Are Family cohosted by Jamie Foxx and his daughter Corinne Still to be determined whether comedy series Welcome to Flatch gets a second seasonParting WordsquotWe39ll keep things short so we get to the best part of this event the afterpartyquot Fox NFL Sunday cohost Michael StrahanquotThis is my kind of crowd because I love commercialsquot former NFL star Rob GronkowskiquotWe love being together We didn39t cancel We didn39t move out of Upfronts We love being in business with youquot Marianne Gambelli Fox President of Advertising Sales Marketing and Brand PartnershipsquotGordon Ramsay the man who puts the F in Foxquot Fox Entertainment Chief Executive Officer Rob WadequotI promise each and every one of you you39ll have chairs with your names on the back next yearquot Gordon Ramsay host of several Fox foodcentric series including Next Level Chef and Kitchen NightmaresquotYou don39t have a choice of latenight talk shows right now amp8230 and I39m for no choicequot Gutfeld hostThe Five cohost Greg GutfeldquotA lot of things have to go right to win a World Cupquot Carli Lloyd US Women39s Soccer Team star player on the US team39s chances to threepeat this summer at the Women39s World Cup tournamentClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Fox's 2023 Upfront: An Energetic Mix of Sports Stars, News Personalities and Gordon Ramsay

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Simon Applebaum

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Fox's 2023 Upfront: An Energetic Mix of Sports Stars, News Personalities and Gordon Ramsay

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