From Digital to OOH: Why I'm Excited to Work in Outdoor

When I transitioned from a career in digital advertising to out-of-home (OOH), some of my peers were surprised by my new job. I announced my new position as head of research and insights at Clear Channel Outdoor Americas on social media and was met with many congratulations, but also some rather sarcastic remarks. Of these, my favorite was: "You're working in outdoor? Old school!"