From 'Fallout' to Football: Prime Video’s Star-Packed Upfront Sets the Stage for 2025

The event also featured appearances from Hollywood icons and sports legends including Jamie Lee Curtis Arnold Schwarzenegger Dave Bautista John Cena Michael B Jordan Elizabeth Banks Ella Purnell and Jason and Travis Kelce But it was Amazonamp8217s top executives who laid out the strategy and numbers behind the evergrowing content empireThe Messageamp8220In the same year we introduced advertising into Prime Video we saw our reach increase to 130 million customers in the US aloneamp8221 said Tanner Elton pictured above Vice President of US Ad Sales Elton also emphasized Amazonamp8217s ability to drive results across its platforms with Amazon DSP its demandside platform and digital advertising tool that allows brands to purchase ads to reach both new and existing audiences programmatically amp8220The Amazon DSP connects your brands with audiences everywhere and drives measurable results that matteramp8221Alan Moss Vice President of Global Ad Sales took the stage next and framed Amazon as a transformative partner for advertisers amp8220The future of advertising is about removing the guesswork with fullfunnel solutionsamp8221 he said amp8220When you work with Amazon you39re not just buying ad space Youamp8217re investing in the future of entertainment commerce and technologyamp8221The NumbersPrime Video39s adsupported monthly audience has reached over 130 million in the US while engagement increased by nearly 40 in monthly adsupported viewing hours Amazonamp8217s adsupported reach across its entire ecosystem now tops 300 million monthly users in the USSeason one of the critically acclaimed Fallout amassed over 100 million global viewers making it one of Prime Videoamp8217s top three mostwatched titles Beast Games hit 50 million viewers just 25 days after its premiere becoming Prime Videoamp8217s mostwatched unscripted series everThe HighlightsAmazon MGM Studiosamp8217 Courtenay Valenti Global Head of Film Streaming and Theatrical and Vernon Sanders Global Head of Television announced several new and returning series and exciting film projects in development some entering production this yearamp8220We39re investing in films across every genre Comedy actionadventures scifi fantasy romances holiday favorites and titles the whole family can enjoy That39s how we39re building a film slate that doesn39t just entertain but enduresamp8221New and Returning SeriesFallout renewed for Season 3 ahead of its highly anticipated second season set to premiere December 2025From YouTube sensation Mr Beast Beast Games has been renewed for two additional seasonsFrom the Creed and Rocky universe the liveaction series Delphi ordered to series produced by Michael B JordanFirstlook image of SpiderNoir based on the character first seen on the big screen in SpiderMan Into The SpiderVerse with original voice actor Nicolas Cage reprising his role as a grizzled 1930s private detectiveBarbershop series ordered starring Jermaine Fowler continuing the story from the film trilogy that premiered in 2002 2004 and 2014 respectivelyA starstudded holiday ensemble movie Oh What Fun features Michelle Pfeiffer Denis Leary Felicity Jones Chloamp235 Grace Moretz Dominic Sessa Devery Jacobs Havana Rose Liu Maude Apatow Danielle Brooks with Jason Schwartzman and Eva Longoria and Joan ChenLegally Blonde prequel series Elle teased with new photo and rising star Lexi Minetree playing the titular role of Elle WoodsAdditional upcoming titles include Blade Runner 2099 Young Sherlock and OffCampusamp160amp160Unscripted and Docuseries AnnouncementsUntitled female CEO docuseries to feature Serena Williams Thalia Winnie Harlow and othersGladiators an American Gladiators reboot to be hosted by WWEamp8217s Mike amp8220The Mizamp8221 MizaninPrime Video SportsBlack Friday Football returns November 28 with the Eagles vs BearsChristmas Day Thursday Night Football game announced Broncos vs ChiefsTwo new sports documentaries greenlit one following six NY Jets players and another profiling Hall of Famer Terrell OwensNew AI AdvertisingThe global media brand also announced a new AIpowered streaming ad format with pause ads that offer contextual brand connections to onscreen content amp8220Our ad formats are proven to drive measurable action on and off Amazonamp8221 said Alan Mossamp8220Starting this year we are introducing a contextual advertising experience that dynamically aligns the ad message with the content viewers are watching creating a natural and relevant connection Based on Amazonamp8217s signals and fully addressable and authenticated audiences we are uniquely positioned to offer viewers sceneaware ads as extensions of the entertainment experience not interruptionsamp8221With a massive US reach everexpanding content portfolio and new innovations in advertising Amazon continues to position itself as a media and commerce powerhouse amp8220Our momentum is realamp8221 Elton concluded amp8220And weamp8217re just getting startedamp8221Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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From 'Fallout' to Football: Prime Video’s Star-Packed Upfront Sets the Stage for 2025

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