The role of the Chief Marketing Officer (CMO) has evolved dramatically from a functional mandate to a business growth mandate. This shift necessitates a future-proofing of the CMO role to ensure continued relevance and impact in driving business growth. The key themes that emerge in this evolution are Centricity, Fluency, Defiance, and Agility. Let’s delve into these themes, supported by insights from industry leaders who presented last night at the 2024 American Marketing Association (AMA) Hall of Fame Awards.
Future-Proofing the Role of the CMO: Owning the Seat at the Growth Table
![Future-Proofing the Role of the CMO: Owning the Seat at the Growth Table](/media/articles/Future_Proof_CMO.png.550x380_q85_box-90%2C0%2C1126%2C720_crop.jpg.webp)