TRA’s patented Media TRAnalytics® system is the only platform that provides advertisers the ability to find The Right Audience® so they can plan and buy more precise TV advertising plans that improve their ROI. Using StoryFinder™ we found that ABC’s Revenge includes a high concentration of Shelf Stable Dinners & Entrees, Soups, Salad Dressing, Laundry Care and Facial Tissue buyers in their TV audience. With TRA’s Media TRAnalytics®, advertisers such as Campbells, Lean Cuisine, Kraft, Tide and Kleenex etc could leverage this knowledge in their media planning and eliminate wasteful media spending, by reallocating their media dollars to the right programs with The Right Audience® for their products. TRA’s Media TRAnalytics® is changing the wasteful habits of the media industry by helping advertisers, agencies and networks buy and sell television media more effectively and efficiently. To find out more about Media TRAnalytics®, please visit www.traglobal.com.