Chapter 14 of Jack Myers' book Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World focuses on gaming, its relevance to marketers and its impact on the Hooked Up Generation – the first generation to grow up with the Internet -- born 1991-95 and emerging as the most important generation of this century. Hooked Up was published in 2012 and is winner of the International Book Award for Youth Issues and finalist for the USA Book Award for Pop Culture.
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