Gen Z and Millennials are very different generations in terms of their life experiences, attitudes and, according to Gary Reisman, CEO and Founder of LEAP Media Investments, their emotional attachment to brands. "The challenge is to understand trends," he says. "What do differences in the brands Gen Z'ers are attached to (or not) vs. their older counterparts tell us about important future market dynamics and who might be the winners or the losers over the next 5-10 years? The differences in brand attachment hold the key to future brand profitability."
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