Mindshare Unplugged: An Interview with Greg Harris

About Greg Greg Harris pictured below right is a strategy and planning manager on the US Virgin Islands and Transamerica accounts He has been at Mindshare for three and a half years first in New York and then in Atlanta He loves spending the weekends watching his beloved University of South Carolina Gamecocks and grilling on the Green Egg1 What inspired you to go into the marketingmedia industryMy wife When I was in college my goal was to work in community relations for a music venue or with a professional sports team My wife thengirlfriend was majoring in advertising but it felt like I was taking the classes because of all the presentations and work that I saw her doing outside of the classroom She would talk to me about successful brand campaigns and the most effective way to reach consumers Her passion for advertising inspired me to find something that I loved that muchTwo years later I was living in New York and working at Mindshare I found a way to connect my interest in sports and music to media planning I39m fascinated with how we can connect our brands through consumers39 passion points2 How do you handle a tough situation at workStay clam and stay positive Challenges are a part of this business and everyone encounters them one way or another In fact tough times provide us with opportunities to be more creative and think outside of the box I have seen some of the best work come from a difficult situation when our teams had to take a different approachOne of the best bosses I ever had Mindshare39s Joey Pieratoni told me that you learn the most about yourself during tough times It39s an opportunity for you to push yourself and learn how to handle these situations the next time they arise And the best way to do that is to stay calm and be positive3 Give us one big prediction for the marketingmedia industry this yearRealtime livestreaming is going to get big this year While livestreaming isn39t new by any means Periscope has taken the market by storm allowing everyday consumers and celebrities to broadcast significant moments in their lives Since Periscope39s launch in late March people have created over 100 million live broadcasts on the platform Facebook is also taking advantage of livestreaming just recently they opened their amp8220Live Videoamp8221 feature to anyone with an iPhone before you needed to be either a celebrity or a verified page to use itWe39re going to see livestreamed weddings birthdays and concerts shared with millions of people across the Web I39m really excited to see how more and more brands take advantage of this opportunity and incorporate it into their media strategies4 As someone in the first five years of your career what advice would you give to industry leadersItamp8217s always important to reward your team and company contributors the best leaders that Iamp8217ve worked with understand that and make it a point to make people feel appreciated Whether itamp8217s a monetary reward or a call out in front of your team everyone just wants to be thanked for their work and commitment Really a simple amp8220thank youamp8221 or amp8220great jobamp8221 goes a long way in making people feel valued and energized about their workThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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Mindshare Unplugged: An Interview with Greg Harris

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Mindshare Unplugged: An Interview with Greg Harris

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