Google+ and Perfecting Semantic Search - Alex Payne - MSLGROUP

Googlecom remains the world39s top website as it is still one of the most trusted and easiest ways to get information on any subject Now with the addition of Google its social network it has built the foundation needed to complete the next great challenge of the webamp8212perfecting semantic searchCurrently search engines run entries through a complex algorithm of inbound links keyword matching and tags It39s a giant equation that ranks possible matches and then asks users to make choices most suited to their queries While this system generally returns the right answer it39s not perfect such as when search results include spam sites or take you to an unhelpful thread on a random forumSemantic search which relies on the science of meaning in language seeks to give an accurate personalized answer to a user with each new search And while Google and other companies have made great strides in semantic search through context mapping and personalized search histories most searches still lack the necessary information to deliver an influential recommendation each and every timeGoogle will solve this information gap in two ways1 Community Influence The context of comments on links combined with the number of quot1squot a post receives will be recorded in order to demonstrate the overall relevance to a searcher Additionally posts by the most influential people on the Google network will tell Google what is being considered relevant within different communities Finally your friends39 recommendations on Google can be shown in search much like the Bing and Facebook partnership2 Personal Mapping Since each user39s Google profile will be linked to all Google properties Google will be able to track all of your preferences including the links you share and like on Google the comments you leave on blogs hosted by Google39s Blogger platform soon to be Google Blogs and eventually probably YouTube videos As Google learns more about you it will allow a much higher level of targeting for your searches and eventually the ads you seeOverall this acquired knowledge if Google can reach a critical mass of dedicated users could dramatically change the way we search And as search changes to include the conversations taking place all around the web agencies and brands will need to be even more aware of what their consumers really wantAlex has invites for anyone who follows him on Twitter alexmpayne He can also be reached at alex dot payne at mslgroupcom For a related post about all the Google buzz click hereCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Google+ and Perfecting Semantic Search - Alex Payne - MSLGROUP

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