If it's opening day of the annual Digital Content NewFronts, organized by the Interactive Advertising Bureau, count on Google to open the parade of presentations. Sure enough, when this year's NewFronts started in New York on April 29, Google -- the event's principal sponsor -- held serve from Horizon Hall, the auditorium inside its Pier 57 office complex. Usually, YouTube is the dominant subject, two weeks ahead of their Brandcast Upfront spectacle. Not this time out.
Google Opens NewFronts 2024 with a Far Beyond YouTube Appeal
![Google Opens NewFronts 2024 with a Far Beyond YouTube Appeal](/media/articles/google1_use_for_top_graphic_.png.550x380_q85_box-0%2C124%2C1014%2C828_crop.png.webp)