Guardian and the Pangaea Alliance: Quality Programmatic at Global Scale

CNN International, The Economist, Financial Times, The Guardian and Reuters -- a group of select business brands with a massive global audience -- have recently joined forces to create the Pangaea Alliance on the Rubicon Project advertising automation cloud. Jay Sears, Senior Vice President Marketplace Development at Rubicon Project recently discussed advertising automation and the rationale for Pangaea with Tim Gentry of Guardian News & Media.