For the week of December 13th, out of the top rated Broadcast Programs, two indexed highest when it came to purchasers of Hair Color. TRA’s patented Media TRAnalytics® reveals that CBS’ The Good Wife and The Big Bang Theory both indexed over 120, making them overachievers in delivering an audience of Hair Color category purchasers. For Hair Color advertisers who spent their advertising dollars on these programs, that’s good news. For others, this means an inefficient use of their media dollars, leading to a lower ROI. With Media TRAnalytics®, advertisers are now given all the information needed to make sound media buying decisions for their products so they can improve sales.