For the week of December 13th, out of the top rated Broadcast Programs, two indexed highest when it came to purchasers of Hair Color. TRA&#8217;s patented Media TRAnalytics&#174; reveals that CBS&#8217; The Good Wife and The Big Bang Theory both indexed over 120, making them overachievers in delivering&#160;an audience of Hair Color category purchasers. For Hair Color advertisers who spent their advertising dollars on these programs, that&#8217;s good news. For others, this means an inefficient use of their media dollars, leading to a lower ROI. With Media TRAnalytics&#174;, advertisers are now given all the information needed to make sound media buying decisions for their products so they can improve sales.For more information, please visit us at www.traglobal.com/blog or send an email to email@example.com.