Hallmark Media is in full Upfront mode this season, making in-person and virtual house calls on advertising agencies to spur more advance spending for the 2023-24 television season. What's different in Hallmark's playbook this year from the past few is staging a series of unique pre-presentation events last month.
Hallmark Media Pumps Up Its 2023 Upfront Appeal with "Experience" Events
![Hallmark Media Pumps Up Its 2023 Upfront Appeal with "Experience" Events](/media/articles/Hallmark__Upfront_Blue_Hill_at_Stone_Barns.jpg.550x380_q85_box-57%2C0%2C639%2C404_crop.jpg.webp)