This Upfront season, Hallmark presents an exceptional array of advertising and brand partnership opportunities that fuse the magic of its signature storytelling, with the power of its iconic brand, and unmatched fandom. A rich slate of programming will be offered, including new, original movies and new seasons of fan-favorite original series like, When Calls the Heart, The Way Home, and The Chicken Sisters. Additionally, it will unveil an exciting slate of unscripted series under the banner, “Reality TV with Heart,” bringing unscripted programming back to primetime on Hallmark’s linear flagship network. The 16th installment of Countdown to Christmas on Hallmark Channel - the #1-rated holiday network - will feature a robust roster of new holiday movies, including the second year partnership with the NFL and Skydance Sports for Holiday Touchdown: A Bills Love Story, as well as two original scripted series - the world premiere of limited series, The Twelve Dates of Christmas (working title), and the premiere of Season 1 and 2 of Mistletoe Murders. Viewers will have access to over 4,000 hours of holiday content this season. All premieres will be available to stream the next day on the streaming service and membership program, Hallmark+. What’s more, the media company’s keen approach to align with parent company Hallmark opens the door for Upfront marketers to explore on-air and digital sponsorships, exposure at hit fan experiences, licensing opportunities, and more.
Hallmark to Release a Robust Slate of Original Movies and Series, Introducing New Genres, Expansive Holiday Content, and Returning Fan Experiences for 2025-2026 Upfronts
