Hearst Magazines Highlights Generations of Wisdom with Its Special "From Our Abuelas" Series

Abuelas and abuelatype figures are revered and held in high regard in the Hispanic community for their storytelling and for educating younger generations about customs and traditionsquotWe wanted to focus on abuelas because the voice of older generations especially those from communities of color is not always a perspective that gets a lot of representationquot shared Andrea Stanley Project Lead for the initiative which is called quotFrom Our Abuelasquot quotThey often play such a deep and integral role in the lives of those around them They are the recipe keepers and caregivers and decision makers Capturing that wisdom feels important and a bit like getting invited to sit around a fire to listen to some of the smartest people you knowquotInvite job candidates to apply live during the Media and Advertising Communityamp8217s Black Talent Outreach Week at MediaVillagecom and AdvancingDiversityorg October 1720 Apply for jobssubmit your resume hereamp160quotFrom Our Abuelasquot spans 12 Hearst brands including ELLE DECOR Esquire Good Housekeeping Men39s Health and Oprah DailyquotLearn and grow that39s what grandmothers help us do And now it is time that we honor themquot said Oprah Winfrey in a launch video on OprahDailycom quotI am so proud of these stories that I invite you to jump into the celebration of abuelas dynamic women whose love whose wisdom whose acceptance and strength are powering their families powering their communities and actually all of usquotWhen developing the project Hearst Magazines39 Hispanic and Latinx writers and staff members pitched ideas to the team As a result the collection features an expansive and diverse set of stories and experiences quotAbuelas are not a monolith and it was important for us that the points of view represented were as varied and unique as abuelas themselves arequot Stanley saidOne story in the collection is about TikTok abuela Ana M Regalado aka SaltyCocina who boasts over 25 million followers and has shared dozens of recipes from traditional Mexican dishes to modernized classics like her pumpkin spice conchas Another feature focuses on the inspiring origins of Angry Tias and Abuelas a group of women who made it their mission to help migrants and asylum seekers at the USMexico border by providing translations food water and as much other support as they could giveThere are also stories about wellknown people in the Hispanic and Latinx communities who discuss the unconditional love and support they received from abuelas who were key to their sense of success whether that relates to their comingout journey or pursuing a dream careerquotWe have NASCAR driver Regina Sirvent talking about the power of her grandmother39s prayers actor Benjamin Bratt talking about the ways the matriarchs of his family have shaped himquot explained StanleyThere39s also an essay that debunks the stereotypes surrounding Hispanic and Latinx people and their beauty routines Stanley said quotIt is that breadth of voices that allows us to tell a full and complete story and present readers with myriad points of view they can learn fromquotOther heartwarming stories include quotWhat Our Abuelas Taught Us About Relationshipsquot featured on WomensHealthMagcom in which a trio of Hispanic and Latinx women share their most valuable lessons about love Another story features the founder of Texas Grandparents Raising Grandchildren who raised five grandchildren all on her own and has a mission to help others who may be in similar situationsquotFrom Our Abuelasquot is the fourth entry in the ongoing quotProject Tell Mequot series which first launched in June 2021 with quotLift Every Voicequot featuring conversations between young Black journalists and the oldest generation of Black Americans and continued with a celebration of Hispanic and Latinx culture with quotThe Power of Usquot The most recent installment quotFuture Risingquot honored 50 Black innovators thought leaders and changemakersFour more chapters in the series are launching this year quotWith each interaction enthusiasm grows and we expand the scope from podcasts and books to new partnershipsquot said Brooke Siegel Senior Vice President Content at Hearst Magazines quotIn October we39ll launch a firstofitskind collaboration focusing on key ingredients in AAPI Asian American and Pacific Islanders cuisine that includes personal essays from renowned chefs recipes videos and morequotAnother upcoming package destined for Prevention is about invisible disabilities And it actually had an impact on Hearst internally quotThe project led to increased accessibility training across our edit and tech teams to ensure our design packaging and UX are inclusivequot Siegel said quotThat39s the goal of 39Project Tell Me39 to not just highlight more diverse stories but to evolve and improve the creative processquotAs for quotFrom Our Abuelasquot Stanley said quotI hope readers walk away from this series understanding that we are who we are because of the generations that came before us We can learn from them while continuing to grow and evolve togetherquotClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Hearst Magazines Highlights Generations of Wisdom with Its Special "From Our Abuelas" Series

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Juan Ayala

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Hearst Magazines Highlights Generations of Wisdom with Its Special "From Our Abuelas" Series

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