Hitviews Pro: Five Secrets Reveal Brand Success Weapon: Webstar Video - Caitlin Hill - MediaBizBloggers

Top brands use celebrity endorsements because stars are rare have a builtin fan base and add buzz or credibility to their products Now there is a new medium and a select group of new stars They create online videos using their own style and personalities HITVIEWS calls them WebStars These amazing performers are stars in any sense of the word and they do something few have been able to achieve Draw millions of views to online videosThat39s a very significant fact They beat the odds 99 of all online videos draw fewer than 300 views There are at least 41 hours of new videos uploaded every minute Yet these self cast stars are able to draw six or sevenfigure audiences almost every time they post on various sites For over two years HITVIEWS has placed some of the largest brands from Fox Television to Microsoft into videos made by WebStarsThe results are good to breathtaking Here are five of the dozens of vital urgent facts we39ve learned about selling product by using online WebStars associated with HITVIEWS1 7080 of all views happen in the first 72 hours after posting That means one video is not going to cut it It39s not TV You can39t make one 30 and the job is done Success requires multiple videos and multiple stars to tap different audiences2 Yes the stars like to talk about products they like AND their audiences like it too This isn39t the 70s We39re not putting Rubber Soul in a TV soundtrack This is 2010 and the Coke glass is in front of Simon Cowell Webstar fans are happy that the entertainers they watch on their laptops are able to support themselves at the craft they love PS Please don39t ask me that question again please J3 Let it go The world has changed Don Draper The only time webStar videos have failed to draw a crowd is when an agency or client has tried to control the creative by talking to the talent directly It looks like this should be easy quotURGENT We can do it ourselvesquot But so far that hasn39t worked4 The control brands should expect is veto power over the video before it is posted and Hitviews always gives the client that option Interestingly the clients who have been most successful quickly trust us and the stars and let the videos go up after review by Hitviews39 creative5 It39s new The creative must NOT look like traditional video because the computer is not a traditional box It has a keyboard mouse and very bad speakers The videos that sellthrough the laptop are made exclusively for the computer They cannot be repurposed any more than TV audio can go straight to radio Yeah that39s totally lame and lazy The reason WebStars attract a crowd is that they scientifically and intuitively know how to embrace their stage the computer Therefore the pricing should be different too A revolutionary proposal for pricing online video will be presented in next week39s MediaBizBloggers entryCaitlin Hill is one of the most successful WebStars Online she is known as TheHill88 She is currently Chief Creative Officer at Hitviews Caitlin can be reached at Caitlinhitviewscom Read all Caitlin39s MediaBizBloggers commentaries at HITVIEWS Pro MediaBizBloggersFollow our Twitter updates MediaBizBlogger

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Hitviews Pro: Five Secrets Reveal Brand Success Weapon: Webstar Video - Caitlin Hill - MediaBizBloggers

Author

Publish date

Channel

Caitlin Hill

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Hitviews Pro: Five Secrets Reveal Brand Success Weapon: Webstar Video - Caitlin Hill - MediaBizBloggers

Enjoying This Commentary? There's More to Love

Caitlin Hill

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

The payment was successful

Cookies