In the ad world, it's already holiday time. (Yep, we're talking about the Q4 kind!) The holiday season isn't just a time for joy and celebration; it's also a crucial period for businesses to maximize their revenue and strengthen their brand presence. According to forecasts by eMarketer, overall retail spending will increase 4.5% to $1.3 trillion for the 2023 holiday season. The earlier your business can start their holiday ad campaign, the better your chances of standing out in the holiday crowd.
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