Recently, Martini & Rossi announced its first new television campaign in 25 years. Finding the right audience for Spirits/Liquor purchasers is easy with TRA’s Media TRAnalytics®. Heavy purchasers of Spirits and Liquor among Men 21 years of age and older have the highest concentration within the Networks listed below. Now, advertisers can move beyond traditional age/gender demographics to identify actual purchasers of their brands so they can increase product sales through television. So bring some holiday cheer to your media planning by improving your ROI with TRA.For more information, please visit us at www.traglobal.com/blog or send an email to dailytra@traglobal.com.
