How General Motors Quietly Reshaped the Entire Advertising Industry in 1992
A confidential 1992 consulting recommendation sparked the birth of GM Planworks, dismantled the agency status quo, and triggered the commoditization of media buying -- now, its author says it’s time to reverse course.
The DAI Journey: From Static To FAST
The concept of Dynamic Ad Insertion, or DAI, is not necessarily a new one. In the beginning, TV, audio and even digital ads were stitched in at the time of content creation or download. These ads were static, meaning that everyone saw the same commercial, no matter who or where they were. As technology and consumption behavior have evolved, DAI has been instrumental in reshaping the viewing and ad delivery experience across different platforms.
“Deliberate Inefficiency” Is Becoming Marketers’ Most Efficient Media Strategy (White Paper #11)
If you manage a brand today, you already know the uneasy trade-off that defines modern media buying. On one side sit procurement scorecards, demanding ever-lower CPMs and ever-leaner reach curves. On the other lies the existential need to stand out in an attention market flooded with interchangeable impressions. For three decades, the industry has chosen the first priority -- optimizing price -- at the expense of the second -- differentiation.
The Road Ahead for Broadcast TV
There is room for some optimism for the rest of this decade at least, for the local television broadcast station groups, the national broadcast networks, regional sports networks and TV syndication.
How Retail Investors Used Social Media To Take Over Wall Street
Investing used to mean calling your broker and paying hefty fees for questionable performance. Those days are gone.
Closing the Gap: How Data Unites B2B Sales and Marketing
A recent Harvard Business Review article highlighted the fact that, despite a shared goal of attracting and retaining customers, sales and marketing teams frequently find themselves at odds, leading to a divide that can have a significant impact on a company’s performance. When marketing and sales teams disagree, internal conflicts can take up valuable time, resulting in less effective marketing and fewer deals closed, which can lead to missed targets, reduced sales, and lower revenue.
Involved Media Connected Audience Spring 2025 Report: Connected Gaming
To help brands develop the most effective strategies, Involved Media recently conducted a survey of over 1,910 respondents in February to March 2025, focusing on Connected Gaming in the United States.
Hearst’s Enduring Heart: David Carey on Building a Modern Powerhouse with Humanistic Roots (Video)
In the newest Profiles in Leadership episode for The Myers Report, Jack Myers sits down with David Carey, Senior Vice President of Public Affairs & Communications at Hearst, to explore how a nearly 140-year-old, private company keeps reinventing itself without sacrificing the values that made it formidable in the first place. The full video is streaming now on The Myers Report site, and it is a master class in quietly radical leadership. Press play when you finish reading and hear the nuance in Carey’s own words.
Reimagine the Business of Talent at the 4As Advancing Talent Conference
4As Advancing Talent: A Must-Attend Conference for HR and Talent Leaders Invest half a day to transform the future of your talent strategy. What you learn here could redefine how your organization hires, grows and leads.
Creativity Unleashed: Practical Ways to Combine Your Strengths with AI
Creativity isn’t just personal -- it’s collective. It’s how we solve problems, connect communities, and inspire hope. The following is an excerpt offering practical tips, tools, and ideas for combining your strengths with AI. Jack Myers’ new 350-page how-to book Creativity Unleashed: How AI Can Supercharge Your Ideas is now available at AMAZON for $2.99 and is your invitation to tap into your creative potential, whether you’re in business, science, art, or activism. By combining human ingenuity with AI, you can overcome limitations, inspire others, and contribute to a brighter future. Here’s how you can use AI without losing the personal, human qualities that make your work unique:
AMS U.S. Certified a Great Place to Work®, Expanding Global Recognition for Values-Driven Culture and People-First Innovation
AMS (Active Media Services), a global independent media solutions company known for its award-winning culture and innovative brands, has officially been certified a Great Place to Work® in the U.S. --an achievement based entirely on direct employee feedback. This recognition comes at a time when media agencies are under growing scrutiny -- not just for how they perform, but how they care for their people. As burnout, talent churn, and shifting expectations challenge the industry, AMS’s certification signals something bigger: that strong values, continuous innovation, and client performance can work in tandem. The U.S. certification adds to a growing list of international accolades and reflects AMS’s global commitment to inclusion, employee development, and its Data | Led | Growth strategy.
The Price of Ambition: A Review of Memoir "Blind Spots: A Riches to Rags Story"
Published in 2025, Gregory J. Blotnick's memoir "Blind Spots: A Riches to Rags Story" presents a stark and uncompromising examination of financial collapse, personal destruction, and the dangerous intersection of privilege, addiction, and unchecked ambition. This devastating account chronicles how a successful hedge fund manager's life spectacularly imploded, transforming from wealth and prestige to incarceration and ruin.
AI Didn’t Ruin Creativity. A Lack of Creativity Did.
If you’re one of the marketers who fears that artificial intelligence is going to spell the end of creativity, I invite you to consider a simpler, more inconvenient truth: AI didn’t ruin creativity. A lack of creativity did.
Uncovering Hidden Buyers: Why Decision Committees Are Key to B2B Growth
There is a huge opportunity in the B2B market to enhance the collaboration between marketing and sales using data analytics. A Harvard Business Review article highlighted how, despite a shared goal of attracting and retaining customers, sales and marketing teams frequently find themselves at odds. This divide can have a significant impact on a company’s performance. When marketing and sales teams disagree, internal conflicts take up valuable time, leading to less effective marketing and fewer deals closed -- which can result in missed targets, reduced sales, and lower revenue.
Now Just $1.99: The Tao of Leadership – Your Guide to Thriving in the AI-Powered Future
Jack Myers’ best-selling book, The Tao of Leadership: Harmonizing Technological Innovation with Human Creativity in the AI Era, is now available in eBook format for a limited time at only $1.99 at Amazon. Discover the leadership blueprint professionals across media, marketing, tech, and creative industries are calling essential reading for the AI age.
Wisdom in Motion: Three Industry Icons Map the Next Frontier for Marketing Leaders (Video)
Jack Myers, Tony Ponturo, and Ray Warren trade decades of lessons -- and fresh provocations - on The Wisdom Circle. Cue up the full episode and let the conversation spark your next big idea.
Unlocking Linear TV’s Untapped Potential with Data Driven Buying
Linear TV continues to be a highly resilient marketing channel, one that in spite of the many environmental changes that have happened over the recent years continues to provide advertisers with national reach at scale in brand safe programming, and allows advertisers to transact in a highly transparent, fraud free fashion.
How AI Can Become Your Co-Creator: Practical Ideas
Jack Myers’ new 350-page how-to book Creativity Unleashed: How AI Can Supercharge Your Ideas is now available at AMAZON for $2.99 and is your invitation to tap into your creative potential, whether you’re in business, science, art, or activism. By combining human ingenuity with AI, you can overcome limitations, inspire others, and contribute to a brighter future. Creativity isn’t just personal -- it’s collective. It’s how we solve problems, connect communities, and inspire hope. The following is an excerpt offering practical tips, tools, and ideas for using AI as a co-creator.
Project Yellow Light Awards 2025 Scholarships to Students for Innovative Distracted Driving PSAs
The Ad Council and Project Yellow Light announced the winners of the 14th annual scholarship competition, where students have the opportunity to create public service advertisements (PSAs) aimed at educating their peers about the dangers of distracted driving, specifically cell phone usage while driving. The winning PSAs will be displayed in New York City on June 27 on a digital billboard in Times Square, with space donated by Clear Channel Outdoor.
Back to the Future: How the CBS F.I.R.S.T. Program Offers a Playbook for Today’s Retail Media Revival
In an era long before retail media networks became a dominant force in advertising, CBS Television Stations launched a groundbreaking initiative that positioned local TV as a high-impact, ROI-driven solution for retailers. Conceived and implemented by Jack Myers in the late 1970s and early 1980s, the CBS F.I.R.S.T.™ Program, Framework for Insuring Retail Success with Television, offered a data-informed, creatively strategic, and results-oriented approach to local television marketing. With the industry now seeking innovative ways to recapture advertising dollars and elevate linear media’s relevance, the F.I.R.S.T. blueprint is more relevant than ever.