Project Yellow Light Awards 2025 Scholarships to Students for Innovative Distracted Driving PSAs

Founded in 2007 Project Yellow Light commemorates Hunter Garner who died in a car crash at age 16 According to the latest data 3275 people were killed and an estimated 324819 were injured in crashes involving distracted drivers in 2023 Distraction affected 8 of fatal crashes 13 of injury crashes and 13 of all policereported crashes that yearThis year39s scholarships are sponsored by Clear Channel Outdoor and Elephant Insurance with partnering support from the National Highway Traffic Safety Administration NHTSA iHeartMedia and PIX 11This year the contest received 2728 submissions from students across all 50 states and Washington DC The 2025 scholarship prizes were awarded toThey Have 9 billboard design college Jaiden Mehta Southlake TXOh Deer billboard design high school Iliana Perry Gilmer TXTypewriter radio college Levi Bridge Layton UTNine Lives radio high school Ben Michaels Belmont CAPavlovamp8217s Distraction video college Matilda Isobel Wellington FLGamble video high school Victoria Pham Irvine CAThis yearamp8217s entries were judged by a variety of advertising industry executives and artists who lent their time to support this scholarship competition The panel for this year included recording artist and songwriter Aloe Blacc renowned filmmaker and social activist Kweku Mandela Wendy Clark Partner at The Consello Group CoChairman and Partner of Goodby Silverstein ampamp Partners Jeff Goodby awardwinning poet songwriter and author INQ and representatives from The Martin Agency and additional Project Yellow Light partnersSince 2012 the Ad Council and NHTSA have collaborated to increase awareness regarding the dangers associated with distracted driving The support for the Project Yellow Light Scholarship competition extends these efforts as part of the broader Distracted Driving Prevention CampaignKEY QUOTESquotAs a mother who has tragically lost a child in a car crash I understand the devastating impact of distracted driving We often believe it won39t happen to us but it can and it does I am deeply grateful to our 2025 winners all participants and our partners for their unwavering support in promoting our mission to raise awareness about the dangers of distracted drivingquotamp8220Project Yellow Light harnesses the creativity of our nationamp8217s young people to convey a critical lifesaving message Distracted driving is deadlyamp8221 said NHTSA Chief Counsel Peter Simshauser amp8220These advertisements speak directly and authentically to teen and collegeaged drivers and NHTSA applauds these creators for using their talents to help save livesamp8221quotThe creativity and dedication demonstrated by this year39s scholarship winners are truly inspiring Their impactful PSAs not only highlight the dangers of distracted driving but also showcase the power of peertopeer messaging in saving livesamp8221 said Michelle Hillman Ad Council chief campaign development officer amp8220We are thrilled to celebrate their achievements and support their efforts in making our roads safer for everyonequotamp8220After a decade of supporting Project Yellow Light we continue to be inspired by these talented students who are using their creativity to steer the conversation around distracted driving and influence safer road behaviorsamp8221 said Dan Levi EVP ampamp CMO Clear Channel Outdoor amp8220Their ability to connect with their peers through messaging that truly resonates underscores the critical role young people play in combating distracted driving Weamp8217re excited to welcome the new class of Project Yellow Light winners and amplify their lifesaving messages on our digital billboards that will reach millions across the countryamp8221amp8220Congratulations to the winners of the 2025 Project Yellow Light and Hunter Garner Scholarship We are incredibly proud of the innovative and powerful ways these young people are spreading awareness about the dangers of distracted driving among their peersamp8221 says Alberto Schiavon CEO of Elephant Insurance quotIt has been both a privilege and an honor to support the crucial mission of Project Yellow Light for the past seven yearsamp8221amp8220iHeart has collaborated with Project Yellow Light and the Ad Council for over a decade to amplify youthcreated PSAs highlighting the importance of staying attentive while drivingamp8221 said Jessica King Senior Vice President Communications and Community Engagement at iHeartMedia amp8220Project Yellow Light continues to make a real difference empowering future media talent to create and produce content that helps save lives and that iHeart is honored to share with our listenersamp8221quotPIX 11 is proud to support Project Yellow Lightamp8217s mission to curtail distracted driving We congratulate the next generation of creative minds who produced such impactful contentamp8221 said Alexa Farrell PIX 11 Transit AnchorPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Project Yellow Light Awards 2025 Scholarships to Students for Innovative Distracted Driving PSAs

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