Howard Shimmel is chief research officer of Turner Broadcasting System, Inc. (TBS, Inc.). He leads the day-to-day management of the company’s television and digital research professionals supporting the domestic Turner networks and businesses. Shimmel is based in New York and reports to Molly Battin, chief media and business insights officer for TBS, Inc.
Most recently senior vice president of Ad Sales & Sports Research for TBS, Inc., Shimmel oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units.
He joined TBS, Inc. from Nielsen Media & Advertising Analytics where he served as executive vice president responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies and advertisers. Shimmel’s prior experience includes research roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.
Shimmel is a frequent speaker at media research conferences and other industry events. He is a former chairman of the Cable Television Advertising Bureau’s (CAB) national research committee and a recipient of the CAB’s Jack Hill Award for excellence and integrity in media research (1993) and its President’s Award (1990). Shimmel received a bachelor of science degree from the State University of New York at Stony Brook.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, CNN.com and HLN; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports.