Wisdom in Motion: Three Industry Icons Map the Next Frontier for Marketing Leaders (Video)

Few shows gather three professionals who have personally reshaped the media and sportsmarketing landscape The latest installment of The Wisdom Circle does exactly that pairing media ecologist and futurist Jack Myers with cohosts Tony Ponturo who steered AnheuserBuschamp8217s legendary sponsorship juggernaut for 26 years and Ray Warren the former NBC Sports and Telemundo Deportes president who made Spanishlanguage World Cup coverage a ratings powerhouse Their wideranging dialogue available now on YouTube delivers equal parts history candor and foresight so press play when you can and absorb the nuance for yourself youtubecomThe CMO ReimaginedEarly in the episode Myers argues that chief marketing officers have graduated from custodians of brand image to architects of enterprise strategy who invest minimal time and energy in media decisionmaking Ponturo agrees noting that Budweiseramp8217s meteoric rise from a 24 percent to 50 percent US market share during his tenure happened only because marketing amp8220sat at the business table not the coloring tableamp8221 Warren adds a 2020s twist todayamp8217s CMO must also translate across cultures and languages a lesson he refined while monetizing both English and Spanishlanguage sports at NBCU Youamp8217ll hear the three debate where the role goes next an exchange thatamp8217s even sharper in the videoMediaamp8217s Perpetual PivotFrom cableamp8217s golden age to todayamp8217s fractured streaming universe the trio recounts tectonic shifts they rode and sometimes triggered Myers frames the pattern disruption erodes incumbent advantages but simultaneously expands creative possibility Ponturo recalls stitching Bud Light into emerging sports like UFC long before mainstream advertisers followed proving that firstmover bravery still pays Warren meanwhile warns that rights fees and fragmentation demand new ROI models insights that come alive when you watch him compare World Cup economics to domestic league dealsMetrics Meet MagicAll three leaders insist that data and creativity are not rivals but dance partners Myers observes that algorithms alone canamp8217t birth resonance Ponturo answers with anecdotes about Super Bowl storytelling that built emotional amp8220brand dividendsamp8221 impossible to chart yet obvious in sales spikes Warren demonstrates how Telemundo blended realtime digital analytics with culturally specific content to engage bilingual audiences Each example lands with more punch on screen donamp8217t deprive yourself of their realworld detailsHumanFirst LeadershipLeadership Ponturo says amp8220starts with knowing the people who make the numbers moveamp8221 His sports deals were inked over trust as much as spreadsheets Warren nods describing how empathy kept remote production crews motivated across three World Cups Myers threads these stories back to his book The Tao of Leadership emphasizing that AI and automation only elevate the value of emotional intelligence Their shared conviction the soft stuff is the hard edgeStorytelling as StrategyThe hosts coax Myers into reminiscing about his leadership in guiding General Motors integration of media planning and buying from seventeen agenciesofrecord to a single standalone unit Ponturo counters with behindthescenes insights on the funding decision that was a catalyst for the launch of ESPN and FOXTV Warren recounts negotiating latenight soccer windows that turned into primetime cultural moments These narratives arenamp8217t just entertaining theyamp8217re blueprints for navigating uncertainty Hearing the laughter and tension in their voices when you watch the video is worth every minuteLessons from LegendsAsked which mentors shaped them Ponturo cites AnheuserBusch chairman August Busch IIIamp8217s insistence on amp8220thinking generationally not quarterlyamp8221 Warren highlights then NBC Sports chief Mark Lazarusamp8217s demand for amp8220curiosity above credentialsamp8221 while Myers salutes Marshall McLuhan for teaching him to see media as an ecosystem Together they outline traits fearlessness curiosity resilience that any aspiring leader can cultivate todayA Playbook for Tomorrowamp8217s CMOsThe conversation ends with a rapidfire prescription claim the revenue mandate marry metrics with meaning practice radical inclusivity experiment early and often and keep learning starting with viewing this very episode Myers calls it amp8220dayone energyamp8221 Ponturo labels it amp8220earning the next cold beeramp8221 Warren frames it as amp8220playing extra time when everyone else stops at 90 minutesamp8221 The banter is infectious and even more motivating in full HDReady for the unfiltered version Hit the link grab a notepad and let three masters of the craft guide your thinking httpswwwyoutubecomwatchv8a9rkRqJ8Uampampfeatureyoutube By the time the closing credits roll youamp8217ll have at least one actionable idea and maybe a few new role models to propel your own leadership journey

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Wisdom in Motion: Three Industry Icons Map the Next Frontier for Marketing Leaders (Video)

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Jack Myers

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Wisdom in Motion: Three Industry Icons Map the Next Frontier for Marketing Leaders (Video)

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