There is an art to enticing hardcore enthusiasts to engage with your programming. But if done well, the results are -- for everyone from audiences to advertisers -- absolutely enormous. This was the core thought I took away from a conversation last week with Jim Hoffman, Executive Vice President, Program Partnerships and National Offices, and Christian Murphy, Head of Enthusiast Brands, both of A+E Networks.
How A+E Networks Leverages Trade Show Access to Create Innovative Content
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