How Can Magazines Expect To Get Paid for Digital Content When They Charge So Little For Print Content? - Steve Blacker - MediaBizBloggers

The majority of magazines continue to do a great job in undermining the value of their content by charging ridiculously low subscription prices Granted when advertising was more plentiful this business model worked Here are just a few random examples of some sub offers that turn magazine brands into highly discounted commodities 2Year Sub Offers ALLURE 10 Marie Claire 10 Metropolitan Home 11 Redbook 15 ELLE 15 Ladies39 Home Journal 1697 Good Housekeeping 19 SELF ampamp free tote bag 1997 Family Circle 1998 A FEW NOTABLE EXCEPTIONS TWO YEAR SUB OFFERS Architectural Digest 4995 Real Simple 4056 O The Oprah Magazine 36IMPROVE YOUR MARKETING TO HISPANICS impreMedia is now the number one Hispanic News and Information Company in the US in Online and Print Digital Media veteran Liz Sarachek is the SVP of sales and is currently launching innovative cross platform programs for major advertisers and other media entertainment and technology partners You can reach her at lizsarachekimpremediacomIf I see one more ad from CNN in The New York Times telling me how many more viewers they deliver than FOX and MSNBC NEWS I39ll get sick My favorite is Morning Joe even though it39s sponsored by an overpriced coffee retailer It39s heads and shoulders above every other show regardless of what Nielsen Media Research may sayMORE Magazine is probably one of the best edited magazines in the country Kudos to Editor in Chief Lesley Jane Seymour It39s a great lifestyle magazine for affluent women 40 average household income 93000 That39s a higher household income than by almost one third than that of Vogue Allure or BazaarVENTURE CAPITALISTS CONTINUE TO INVEST IN WEB SITE START UPS EVEN THOUGH MOST STILL REMAIN UNPROFITABLE The newest is Fanbase which is creating an almanac of every professional and college athlete no matter how obscure It already contains information on 21000 teams and 173 million athletes It hopes to make money by attracting a large audience and then selling advertising This sounds familiar but it rarely seems to workDeborah Burns could burn up the ad page sales and create tons of new business for Architectural Digest if they ever hired her as Publisher Burns has consistently increased share for Hachette39s Luxury Group Met Home ampamp Elle Decor with little or no support from Alain LeMarchand Hachette39s President She is extremely well liked and highly regarded in the marketplace and knows how to create highly innovative multiplatform programsSEARCHING FOR TRENDS Scout Labs tracks intangibles online and is a new sentiment analysis tool It allows subscribers to monitor blogs news articles online forums and social networking sites for trends in opinions about products and services It39s akin to a canary in a coal mine NewsSift from the Financial Times also tracks sentiments about business topics in the news coupled with a special search engine that allows users to organize their queries by topic organization place person and themeLONG LIVE FAST GROWING SMALL COMPANIES Inc Magazine39s September issue carries 1051 ad pages double MONEY Magazine39s 515 ad pages and over 40 more than Forbes with 624 ad pages Under President Bob La Pointe39s leadership Inc has shown a major resurgence It owns its market with long term brand extensions such as the Inc 500 a yearly meeting that acknowledges the 500 fastest growing small companies in the USIS TV GUIDE MAGAZINE NOW CHOPPED LIVERIn an advertising first CBS will promote its TV fall lineup on a tiny screen embedded in the pages of one major magazine Ten years ago that one magazine would have been TV Guide Today it39s ENTERTAINMENT WEEKLY How come George Schweitzer CBS Marketing Chief has the answer quotIt use to be easy to promote a show Take out an ad in TV Guide39s fall preview issue Not anymorequot Is there a future for a magazine whose main function was as a small listings guide that sat on top of your TV set when there were a handful of major channels I don39t think so The other entertainment magazines do a much better job of covering the major TV celebrities and showsWill Dale Lang ever retire The founder of MediaNetworks Working Woman and a host of other profitable ventures just keeps racing along Lang is a hot shot car racer in his spare time His Remedies Magazine is chock full of ads that are targeted to people with specific ailments that drug companies want to target It39s basic database marketing linked to savvy custom publishing He also publishes a sister publication distributed in drug stores If I were the head of a major publishing company I would buy Dale many lunches to pick his brain Better yet I would try to buy his companyGlen Beck deserves no sponsors His show tends to encourage right wing quotcraziesquot to bear arms against Obama and all Democrats I doubt that even Beck believes the crap he is pandering to his audienceNO MORE CHURCH ampamp STATE RULES FOR MONOCLE MAGAZINE Monocle a global magazine accepts editorial content produced by advertisers and is proud of it Tyler Brule the founder of Wallpaper Magazine and Editor in Chief of Monocle calls his advertisers quotpatronsquot The current issue carries a large insert on Singapore with a survey paid for by its government and several large advertisers As he states quotChurch and state is a very tired US conceptquot Monocle is akin to an infomercial and is published ten times a year It has a distribution of a 150000 copies in 82 countries The cover price is 10 with back issues costing 20 It is a lively and visually entertaining readSteve39s new book You Can39t Fall Off The Floor The Insiders39 Guide to ReInventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King Cathie Black Chuck Townsend and 28 others Blacker is still going strong today as a partner in Frankfurt ampamp Blacker Solutions LLC His web site is blackerreinventionscom and email address is blackersolutionsaolcomRead all Steveamp8217s MediaBizBloggers commentaries at Steve Blacker MediaBizBloggers

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How Can Magazines Expect To Get Paid for Digital Content When They Charge So Little For Print Content? - Steve Blacker - MediaBizBloggers

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