Over the next six years, the amount of data generated by Internet of Things (IoT) devices will grow nearly 30 percent, reaching 79.4 zettabytes in 2025. To put that in perspective: All of the digital data in the world didn't cross the one zettabyte threshold until 2012. But, while data may be the currency of the digital age, more data doesn't necessarily mean more intelligence. Market-changing insights come from knowing the kinds of data to accumulate, processing it quickly, and applying artificial intelligence (AI) to make smart decisions. The results can be transformative. In manufacturing, retail, agriculture, and beyond, smart data is driving cost savings, increased productivity, and enhanced performance.