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About Us

How Digital Devices Have Turned a Purchase Path into a Purchase Odyssey

Author

Peter Olsen

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A+E Networks InSites

When was the last time you watched a TV show, saw a commercial, researched the product online, got off the couch, went to a store and made a purchase? It just doesn't happen like that anymore. Of course, consumers continue to take action from advertising, and TV remains the dominant screen in influencing consumer behavior.

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Path to Purchase

A+E Path to Purchase

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Peter Olsen

Peter Olsen is Executive Vice President, Ad Sales, A+E Networks. In this role, Mr. Olsen oversees Ad Sales and Ad Sales Partnerships teams across the company’s portfolio of linear and non-linear brands. He was promoted to this role in Octob… read more