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Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
byJack Myers
A 45-Page Detailed Report View details
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By Peter Olsen July 15, 2015

How Digital Devices Have Turned a Purchase Path into a Purchase Odyssey

A+E Networks Archive
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When was the last time you watched a TV show, saw a commercial, researched the product online, got off the couch, went to a store and made a purchase? It just doesn't happen like that anymore. Of course, consumers continue to take action from advertising, and TV remains the dominant screen in influencing consumer behavior.

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Path to Purchase

File Size: 262.6 KB
Publish date: 07/15/2015
Description: A+E Path to Purchase
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Peter Olsen

Peter Olsen is Executive Vice President, Ad Sales, A+E Networks.  In this role, Mr. Olsen oversees Ad Sales and Ad Sales Partnerships teams across the company’s portfolio of linear and non-linear brands.  He was promoted to this role in Oct... read more

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