In these frenetic last days of the election season, it may feel like undecided voters are all anyone is talking about. But if you’re a marketer or retailer, there’s a different and powerful group of “undecideds” you should be thinking about -- undecided holiday shoppers. In fact, 45 percent of all shoppers have yet to decide where they will shop this holiday season. And 33 percent of shoppers expect to still be buying gifts the week before holiday. (Perk & CCOA Survey, August 2016). As marketers fine tune their holiday campaigns, here are a few key points that can change the game in reaching and influencing consumers’ buying decisions this year.
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