Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
TV ad buyers and sellers have faced two giant challenges over the last decade with limited success in overcoming them. The increasing fragmentation of TV audiences is a huge concern, and TV companies haven’t been adept at providing their clients with an online approach to advertising. Per-campaign reach is collapsing, and agencies and advertisers are seeing an over-concentration of a small group – the very heavy TV viewer. Simulmedia has developed a business model that seeks to solve these two conundrums in new ways. View this week’s Video Media Business Report for details on Simulmedia’s offerings and insights into the future of arbitrage business models in the TV advertising business.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.