Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.

Young people, who voted overwhelmingly Democratic, had their politics shaped by Nickelodeon. In my survey of today’s college students for my new book Hooked Up, I discovered how many of their ideas, perspectives, sensibilities and attitudes could be tracked back to Nickelodeon. Nick programs like Rugrats and Spongebob Squarepants dominate the shows they name as their favorites at age 12 or younger. While Fox News may influence the generations that are quickly losing power, it’s the Rugrats generation who are now assuming power. Watch this week’s video on the Rugrats generation and their influences.

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To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.

Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.

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